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Your brand needs to look like itself everywhere.
Lock your colors, choose your fonts, build your mood board once. Then stop redesigning. The goal is for someone to see your content and know it's yours before they read a word.
This page stores your visual decisions.
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Heading Font
— Used for headlines and hooks. Should have weight and presence.
Body Font
— Used for captions, emails, long-form. Readability over style.
Accent Font
— Optional. Use sparingly or not at all. Clarity beats decoration.
Color Palette
Choose 3 colors. Add the hex codes. Write one sentence defining how each is used. This prevents you from picking a random color every time you open Canva.
Primary Headlines, key sections, anchors.
Secondary Structure, layout balance.
Accent CTAs, highlights, moments that need to stand out.
Customize these Canva templates once using your locked palette and fonts. Add your customized content into the header section of each page
Do not redesign from scratch each week.
Mood BoardAdd 6–10 images that represent how your brand feels. Not what it sells — how it feels. When you're making creative decisions, look here first.
Brand Feel Words Pick 3–5. These are the gut-check words. When you're deciding between two visuals, two headlines, two directions — which one matches the words?
Customize your Canva templates once using your locked palette and fonts. Then edit content, not layout. Every week.