LinkedIn is where the person buying this kit lives. They're employed, building on the side, and watching people around them figure out AI faster than they feel they are. They're not looking for inspiration. They're looking for proof that someone like them is figuring it out.

Your job on LinkedIn is to be that proof. Not to sell. Not to teach courses. To show up consistently with specific, earned perspective — from someone who works in AI at scale and builds systems for themselves outside of work.

One post that shows your thinking will do more for your authority than ten posts that announce your offers.

Primary Goal

Build authority with people in tech, consulting, and AI who are also building on the side.

Posting Frequency

3x per week

Content Mix

2 Educational 1 Authority or Insight

KPI Focus

Saves + Meaningful comments

Content Rules

• Comment on 5 posts from people in your target audience every day you post. Thoughtful comments on LinkedIn get profile clicks.
• Lead with a specific insight, not a question.
• Copy: 200-800 characters.
• Put links in the comments — never in the post.
• No hashtag spam. 1-3 max.
• End with a clear POV, not a CTA.

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FILTER REMINDER: When you duplicate this kit, set the filter on this database to Platform = [this platform name]. This hides all other platform examples and keeps your calendar clean. Click the filter icon → Add filter → Platform → is → [platform]. Takes 30 seconds.

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📌 What Good Looks Like

Add a real example of a post that performed well for you on this platform. A screenshot, a link, or a copy/caption paste. This becomes your creative benchmark — the standard your content works toward.

Pro tip: Drop your best-performing post here after your first 30 days. Update it quarterly as your content improves.