Instagram is where people decide if they trust you. They've found you somewhere — TikTok, LinkedIn, a share — and they're now scrolling your grid, deciding whether to follow. What they're looking for is consistency. Does this person know what they're talking about? Do they show up? Does this feel like someone I want to learn from?

Carousels get saved. Saves signal value to the algorithm. Build carousels that teach one specific thing clearly, and your content will keep working after you post it.

Reels get reach. If you're using AI-generated video, caption every frame. The first three seconds of audio and visual have to make them stop scrolling.

Primary Goal

Build trust and brand familiarity with people who find you and want to understand who you are before they buy.

Posting Frequency

3-4 posts per week

Content Mix

40% carousels (educational)

40% reels (insight + POV)

20% offer positioning

KPI Focus

Saves + DMs

Content Rules

• Carousel slide 1 must earn the swipe.
• Reels deliver value in first 3 seconds.
• No links in captions — ever. Link in bio only.
• Max 5 hashtags.
• Visual identity stays consistent post to post.
• Reply to every DM and comment within 24 hours. Saves and DMs tell the algorithm your content is worth showing more people.

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FILTER REMINDER: When you duplicate this kit, set the filter on this database to Platform = [this platform name]. This hides all other platform examples and keeps your calendar clean. Click the filter icon → Add filter → Platform → is → [platform]. Takes 30 seconds.

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📌 What Good Looks Like

Add a real example of a post that performed well for you on this platform. A screenshot, a link, or a copy/caption paste. This becomes your creative benchmark — the standard your content works toward.

Pro tip: Drop your best-performing post here after your first 30 days. Update it quarterly as your content improves.