Facebook is where your warmest audience lives. These are the people who already follow you, already trust you, and are most likely to buy from you first. They don't need to be impressed — they need to be talked to like a person.

Show up conversationally. Ask things you actually want to know. Share the real version of what you're building, not the polished one.

The person buying your kit probably found you here or on TikTok. Facebook is where they go to decide if they trust you enough to pay.

Primary Goal

Deepen community relationships and drive conversation with the audience that already knows you.

Posting Frequency

2-3 posts per week

Content Mix

Questions and conversation starters

Personal insight and real talk

Offer clarity and behind-the-scenes

KPI Focus

Comments + conversation quality

Content Rules

• Write like a person, not a brand.
• Ask real questions — not engagement bait.
• Invite dialogue.
• Avoid corporate tone completely.
• Links work here — use them.
• Comment depth matters more than post reach here. Ask questions you actually want answered and respond to every reply.

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FILTER REMINDER: When you duplicate this kit, set the filter on this database to Platform = [this platform name]. This hides all other platform examples and keeps your calendar clean. Click the filter icon → Add filter → Platform → is → [platform]. Takes 30 seconds.

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📌 What Good Looks Like

Add a real example of a post that performed well for you on this platform. A screenshot, a link, or a copy/caption paste. This becomes your creative benchmark — the standard your content works toward.

Pro tip: Drop your best-performing post here after your first 30 days. Update it quarterly as your content improves.

Example 1

Example 2